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How to Use Google Trends for SEO? Forum | Sosyallift©
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Serkan BEKİROĞULLARI

How to Use Google Trends for SEO?

Google Trends is a service that made its debut in 2006. This service provides marketers with valuable data on how they search the world's most popular search engine. In its early days, Google Trends was considered just a source of statistics and its data was updated periodically. Over time, the power of this service has been upgraded with new and enlightening methods and turned into its current form.


For example, a very interesting data was obtained from Google Trends in a study dating back to 2014. According to US-based search data, more than half of the parents ignored the gender of their children and said, "Is my daughter talented?" Instead of questioning "Is my son talented?" made a query as. Thanks to such data, it has become possible to see the level of connection people establish with search engines.


As can be seen from this example, Google Trends is a very valuable tool for search marketers. It is one of the most impressive areas we can use by synthesizing Google Trends market research and SEO data. It is to make our job easier because it sorts trends by location, product category, content title and date.





Understanding Google Trends First

If you are someone who is just starting to use Google Trends, there are a few details you should keep in mind when trying to visualize data. First of all, Google Trends offers its users the convenience of comparing different data.


  • * Each data point is divided by the total search of the location and the time interval it represents to compare the possible popularity. Locations with the highest search volume would always have the highest rank if this was not done.
  • * Depending on the ratio of a subject in the numbers that arise later, scaling is performed in the range of 0 to 100 according to all searches made in all subjects.
  • * Different regions showing the same number of searches for a term do not always have the same total search volume.

However, it should not be forgotten that Google has brought a major update to data collection since 2016. This update may cause serious jumps in the graphics of the beginning of 2016. However, average trends reflect the historical demand for a subject in the most appropriate way.



Using Google Trends in Keyword Research

Keyword research is one of the most important areas where Google Trends is used. However, it has been overshadowed by the Keyword Planner offered by Google and other standard tools in the industry. In fact, Google Trends is an excellent starter tool for keyword research. Thanks to this tool, you can see your path much more clearly.


Google Trends offers you new keywords with different criteria than the Keyword Planner tool. For example, when you search for a keyword, it can show you related searches according to the rise. Before adding the keywords listed here directly to your keyword list, you must perform the necessary checks. You should remember that the Google Trends tool has details that can show you people's search behavior.




You can get very different results for the keyword you have used on Google Trends. It is still up to you to filter these results. Google tries to present a cluster result by bringing together as much data as possible. For this reason, you may encounter many different and unrelated queries in your searches.


However, another situation that you can notice immediately in your searches is that the Google Trends data is updated quickly and the frequency of adding new elements to the keyword list is high. This gives you the opportunity to choose according to semantic relevance instead of simple keyword matching. Thus, when creating a keyword, you always have the opportunity to find keywords that are ahead in popularity.


In addition to all this, SEO experts have the chance to target certain queries before reaching the peak. Setting out when competition for these keywords is low can lead to a much higher potential reward.




Comparing Search Trends in Google Search Engines

Thanks to the News, Shopping, Images and YouTube options in Google Trends, you can find new opportunities in terms of SEO research by determining your search engine yourself. It is possible to reach these search engines from the top of the results page.


Visual search data includes data from 2008 to the current date. SEO experts can add extra value to their work by taking advantage of the data contained here. Visual search is not just a point that attracts attention with high query amounts. It also offers the opportunity to review data by avoiding places like Facebook, Amazon, and Pinterest.
As with the normal search function, you can sort the data here by location or city. In addition, you may encounter suggestions for related queries for search queries. However, you also have the opportunity to compare these search trends with two different queries. So you can see what data is more popular.




For example, you can compare the searches by location by changing the terms. While the differences between searches will be very large in visual search engine data, these scissors may be a little more closed in titles similar to each other in YouTube searches. For example, if you look at YouTube trends for two keywords you chose as "cats" and "dogs", you might notice that the scissors between search volume are very narrow.


In addition to all these, you may encounter related searches on the rise in these sections. When used for research, Google Trends shows its effectiveness once again and brings the most appropriate search queries to your feet.




Predicting and Evaluating Seasonal Releases

The most common way to use Google Trends in SEO studies is to analyze increasing customer demands. If you search for "Olympics", you can see the accuracy of this. In case you will encounter it, you can see that the search volume for that keyword has increased in certain months or periods.


Since the Olympics are held every four years during the summer months, it will be noteworthy that there are increases in these periods. In this example, historical data show us that a similar increase will occur again in the near future. However, it will not be useful for us to evaluate these data alone. Because Google Trends is only useful in providing us with relevant values. So we may not have an opportunity to learn absolute terms.


However, you can review the data we obtained through Google Trends on Keyword Planner to find out what these values ​​really mean. Although Keyword Planner data can help us in this regard, it should be noted that most of the data comes from AdWords campaigns. In short, the data we have provided us with an estimated search volume data for the next Olympics.


Keeping in mind that the Olympics are an event, this approach should be evaluated in different sectors. By evaluating this approach in the fashion industry, we can have the chance to identify certain keywords before competition begins, thanks to Google Trends. The data provided by the Google Trends tool in real time is extremely useful.




Highlights for Responsive Content

One of the most important features of the Google Trends tool is that it offers access to real-time data. Even though various content marketing and SEO technologies are capable of providing data like this, none of them manage to be as efficient as Google. It is possible to access these data directly from the Google Trends homepage.
If you click on one of the stories here, you may encounter some of the featured articles. However, you can find articles published in the last 24 hours and information on search interest. In addition, you can review the search interest regionally and access relevant queries or related topics.


This data is very valuable for those who want to include sensitive content on their site. By using this data, it is possible to increase your activity on your site, social media or other traffic channels. Another effective way to use this data is to get URL addresses for featured articles and review them in sources such as Ahrefs or SearchMetrics to identify the targeted keyword.


You can examine the performance of a page based on this data that you can obtain with the help of various tools, such as indexing and being included in the ranking. You can carry out qualitative studies within the scope of related searches through this performance. However, the research study in question will help you understand Google's approach to prioritizing current content and processing this content.

Düzenlendi... Serkan BEKİROĞULLARI (Ekim 7 '20)